Posted in BRANDS, NEWS, VIP&GOSSIP | Tagged , , , , , , |

Arnoldo][Battois or the new Italian Fashion

Showavenue‘s draft was very interested in Arnoldo][Battois, after met them at the Origin, Passion and Beliefs fair. Since that moment the founder of Italian Beauty has started a courtship dance to have their magnificent creations in the accessories catalogue of Italian Beauty and in the e.shop ibavenue.com.

Today we want to tell you abut the new success of Arnoldo][Battois, the selection and partecipation to the 10th edition of Who’s On Next -the new Fashion generation, at the Museum of Rome, Palazzo Braschi, that will be inaugurated on Monday, 14th July, at 7:00 pm.

The finalists of the edition of 2010 will be there with the Elephant bag as icon (pleated, done with a wisteria grey python and accessories in steel) and Bauci bag (doctor bag with a mosaic of yellow horsey and black napa leather) coming from the new collection F/W2015.

To celebrate the 10 years of “Who Is On Next?“” Altaroma, in collaboration with Vogue Italia, have decided to create a new fashion project to search and promote young creative talents of the Made in Italy and organize an exhibition in Rome to go along the story of fashion and celebrate all the creative people that took part on it. This show wants to celebrate Altaroma and Vogue Italia but, mostly, all those who represent the excellent, the new generation of the Made in Italy.

Posted in Senza categoria | Tagged , |

Milan super: from Russia with Fashion

The Italian fashion sector needs fresh air; the join between Florentine power – Pitti Immagine – and the Lombard ones – Fiera Milano – produced the 4th edition of Milano Super, starting tomorrow in the Padiglione 3, Fieramilanocity in viale Scarampo, Milan, and closing on Monday 22nd September. What makes particular this event?First of all the presence of 200 emergent brands and the 40% of them are new. There are also some plus-super-plus: the group of Super Talents, edited by Sara Maino, senior editor of Vogue Italia and Vogue Talents, the special project Open Russian Fashion organized with the sponsorship and support of the Industry Ministry and Foreign Trade of the Russian Federation, the special project Made in Sicily of the Sicily region with the support of the European Union. Made in Sicily shows eight experts of handmade creativity to the 6 thousand international buyer: Cocò Jewels of nature, Eugenio Vazzano, Ignazio Bissoli, LR 2.0 Lab, Maddi Marzia Donzelli Spazio IF, Vitussi and Vuedu. Open Russian Fashion (Fieramilano City, Padilion 3, stand B11) presents the previews of 13 new brands and 5 Russian designers already known in the Russian Federation. The brands looking for the international approval are: LES’, Yanina Vekhteva, Georgy Rushev, Anna Slavutina, Natali Leskova, Natasha Weinstock, Katerina Fee, Sol’, Maria Golubeva, Luda Nikishina, Alexander Khrisanfov Mineral Weather.Alena Akhmadullina, Julia Dalakian, Yulia Prokhorova, Vassa e Evgenia Legkodymova with the brand Laroom are the young, but already known, new proposals coming out from the Spazio Sari (via Cevedale 5). These new talents, through a style innovation and using unusual and precious materials, are improving the industrial reborn that moves the Russian Federation and drives the Italian Fashion Arts.

Osome2some is one of these new brands and it is born in Saint Petersburg, founded by Anna Andrienko and Natalia Buzakova, young businesswomen with a business background but without any type of fashion course, only a mess-tin in India and a job in London for Alexander McQueen and Stella McCartney to finally return to Saint Petersburg in 2009 under Evgenia Dorofeeva’s wing.

Anna and Natalia think the Russian market is favourable for the young Russian designers: costumers approve the Russian designers’ proposals, the big malls create reserved areas to the local brands and the regional outlets sell the eventual stuff in excess.

Style and refined materials are also the signature of ALEXANDER KHRISANFOV – he studied at the Samarsky State College of Service Technologies and Design and won some contests for new talents, like Mercedes. These competitions made the new designer famous between Russian professional pubblic. In his last creations, made to measure, has neat cuts that make the shapes ultra-female through the use of silks and chiffon. Now we give you just some information about the other Fashion designers, leaving you the possibility to find other info searching on web or walking around Milan.

Georgy Rushev – creates jewels that join the past with the future mixing semi-precious stones, such as amethyst, citrine and pyrite, with common materials, such as metals, plastics and drop of glass.

Katerinafee- Katerina Filippova has her company in Moscow, she studied at the Polimoda of Florence and has collaborations with Vivienne Westwood. The characteristics of her style are a strong tailoring footprint, asymmetric cuts and defined silhouettes. www.katerinafee.com

Les’ – is born in 2012 in Moscow, the founder is Lesia Paramonova; this young brand means “forest” from which the stylist takes his inspiration for shape and colours of the total look.

Anna Slavutina – creates jewels, unique handmade pieces created joining silk, velvet, natural stones, Murano’s glass and uncommon types of wood. www.slavutina.ru

Luda Nikishina – has a degree in economy and Fashion designer, a background in the photography and art sector; she creates handmade clothes in a little laboratory in Moscow. She uses natural materials, sophisticated patterns and tries new shape and cuts. www.ludanikishina.comMaria Golubeva – comes from Moscow and studied at the British Higher School of Design Moscow; her proposal is a soft silhouette. www.maria-golubeva.com

Mineral Weather – is born in a loft in Moscow in 2011 from a project of new talents and it became in few times an independent and successful brand. To create unique products, Alexander Olkhovsky and Anna Pavlova use bronze, tin and aluminium completely covered by a thin layer of plastic; the designers defined this mood as Mineral Weather.

Natali Leskova – founded in 2011 in Saint Petersburg by the designer Natalia Leskova, the namesake brand stands out for the minimalist style. “Less is more” is the motto of the stylist who uses natural cotton, wool and leather – limiting any other accessory, including belts and buttons. Dresses, blouse and skirts have the skyline of St. Petersburg and Milan. www.natalileskova.comNatasha Weinstock – she is 26 years old but she has three degrees in cybernetics, economy and fashion design; she founded the namesake brand in Moscow based on the urban romantic style.

SOL’ Designers – is a fashion project born from the creativity of the two designers Olga and Anna; it is dedicated exclusively to handmade hats for women and children.

Yanina Vekhteva – mixes the classic Russian style with geometric and minimalistic elements typical of the Asiatic taste. www.yaninavekhteva.ru

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Posted in BRANDS, NEW TALENTS | Tagged , , , , , , |

What’s your eyewear?

The Italian luxury empire is changing: brands stopping their activity, renewals of licenses missed, lap seats are present also in the eye-wear sector that in Veneto, Italy, is the 80% of the global production and distribution of glasses and frames. The made in Italy has been assailed by the “perfect storm” of the change, some example of brands are Safilo, licensee of the brands Marc Jacobs and Bottega Veneta, and Luxottica; both are quoted on the stock exchange. This change doesn’t find a reason about the decreased of the sector; the turnovers have the sign “plus”: Safilo registered 4,7% in the first semester and Luxottica the 7%.

In the first semester of this year also Italia Independent, Lapo Elkann ultra spending creature, registered a turnover of 18,5M, it grew of the 42% respect the data of the 2013.

Why teams are changing? Could it be a consequence of the rainy summer? Or of the silent counter-attack of the distribution networks that are bearing the weight of the decreasing consumptions and distribution policy of the Empire of the Dark Eye?

Reading the analysis of the eBay‘s sales of eye-wear for the period May 2013 – May 2014, it has sold 6,9M of products; the majority has been bought from USA, UK, Australia, Germany and Canada. The most required product has been the RayBan Aviator, 900thousand pairs sold; it is followed by RayBan Wayfare with 700thous pairs; at the 3rd position there are the frames called “Cat Eye” with 142thous pairs. The most bought brands are: at the 1st position Calvin Klein (1,7M pairs sold), followed by the already quoted RayBan. If maths doesn’t lie, the 5% of the declared 145M of eBayshopper bought their glasses online. In the same period the Italian eBayshopper bought 145 thousand pairs.

EBay drafted the classification of the most bought in Italy: 1. Ray-Ban®, 2. Calvin Klein®, 3. Oakley®, 4. Carrera®, 5. Persol® (considering the brand); 1. Ray-Ban® Wayfarer®, 2. Ray-Ban® Aviator®, 3. Cat-Eye, 4. Ovale (considering the style).This sale statistics could be confirmed also after the spring MIDO? On our return, the block notes showed the contemporary trends: mirror effect, technological, preppy style, sparkling, turtle/dappled.

The mirror ones are a revival of the past; the technological ones are called Google Glass, Reconjet, GlassUp, 3E, Meta Spaceglass, monoclo Vuzix9. They are not useful to see well but only for working Smart. Who knows if all the offers (coloured, green, jewel, turtle, black or mask style) will have received the appreciation of the thousand and thousand eBayshopper, or this still be the traditional distribution, the one of the agent, resellers, distributors, optician.


translated by Eleonora Pasini

Posted in INSPIRATIONS | Tagged , , , , , , , |

Let’s take three words: Treviso, Teatro delle Voci, Home Festival

Let’s take three words: Treviso, Teatro delle Voci, Home Festival; add young, September, punk, rock and fashion trends. Mix all the elements and then make a splash of it with the notes of Ramones.

This is not a cocktail; this could be the suburbs’ darning that often engages Renzo Piano: joining suburbs to the centres of the culture.

Ten years ago, the Theatre (http://www.teatrodellevoci.com/) has been restructured, enabled by Fondazione Cassamarca, according to the European avant-garde theatres’ style: the new Opéra de la Bastille in Paris. There are movable bulkheads and stages on interchangeable elevators that are camouflaged under the floor.

Surely, Alex Milanese is the bet on the future of Davide Florian and Box Record srl, that accepted the challenge of starting up in Veneto, Italy, an international avant-garde theatre of audio and video recording, that is the Teatro delle Voci.

Davide Florian, 30 years old, is a sound assistant and worked in many musical productions; Alex Milanese, 33 years old, is an architect of sound; Giovanni Lodde, drummer and biker, dealt with the Abba Show and now he is also a collaborator of the Theatre.

Following Davide Florian’s style, the Teatro delle Voci

“is an incubator of any artistic and musical kind, where you can commemorate past eras to project them into the future” ,

Alex Milanese would see it as

“an important occasion to have in Treviso national and international production looking for particular acoustics”.

In Giovanni Lodde’s practices, the theatre can host Marky Ramone, the last one of Ramones, the punk-rock band come out from the garage of New York in 1974 to inspire thoughts, life and musics of four generations, including fashion.

Behind the spangles of the fashion business, the crest and the rebellion of the punk made the success of Vivienne Westwood, Rodarte, Karl Lagerfeld for Chanel, Gianni Versace, Riccardo Tisci for Givenchy and the same John Galliano.

Forty years of tartan, black skin, studs, skulls, pink-fuchsia-green-blue-violet hair, piercing, tattoos, crests, Doc Martin plough the catwalks of New York, London, Berlin and the streets of our cities; forty years since the foundation of Ramones.

A mood well played by Ringo, speaker and DJ. Indeed, he will follow for Virgin Radio all the events dedicated to Ramones during the four days of the 5th edition of the Home Festival 2014. (http://www.homefestival.eu/website/index2.htm) Home Festival, Ramones, Teatro delle Voci.

In Alex Milanese and Davide Florian’s ideas there are, not only punk and rock, but also Venice and the Theatre La Fenice. Cristiano Chiarot, La Fenice’s supervisor, thought about a project to involve young people and the theatre to favor the experimentations. Venetian universities and conservatories didn’t stand by and watch; the Theatre La Fenice will answer the call.


Translated by Eleonora Pasini

Posted in NEWS, VIP&GOSSIP | Tagged , , , , , , , , |


I read in internet about Sergei Grinko, a young Russian fashion designer who studied fashion in Russia and practised it in the Gulf countries and then arrived in Italy. He is about to open three shops beginning from Paris, France. Actually, Sergei Grinko sells his products in 57 multi brands and department stores scattered among Panama, Tokyo, Dubai, Moscow and Hong Kong. This news pleased me.

I remember it was a sunny day when we arrived in Brescia, in front of the door of Sergei’s atelier; at that time the clamor of the Milan Fashion Weeks and the Catwalks on invitation at St. Petersburg were still far to come. I said to Sergei to never give up and to his manager, Filippo, to let him  follow his dream.

Now on Grinko – the Italian brand created by Sergei Grinko the Anglo-Russian fashion designer – that has walked the Milan Fashion Shows since 2010, is available in France as well. Through the vehicle company Grinko France Sarl, Grinko has opened the first shop in Paris at the number 31 in rue d’Anjou, really closed to the Madeleine.

Grinko France Sarl’s members are the co-founders of the Italian maison and Jean Demavinssy, a French agent and dealer of Italian brands such as Borbonese, Alessandro Dell’Acqua, Amen, Angelo Marani. The retail development project foresees  the opening of two more shops  one in Paris, on the Rive Gauche and the other in Saint-Tropez  by 2016.

The Mediterranean Coast is Grinko’s market target:  firstly parading his Spring-Summer’s pre-colletion 2015 in Montecarlo, hosted by the Chambre Monégasque de la Mode and Monaco’s Government; secondly working at the project of the third flagship store.

To whom used to say Grinko’s clothes need a handbook to be worn (but I think it was only jealousy ) I replied his style is princess like and his women wear gracefully and artlessness like  creatures of a fabulous world, sometimes forced – sometimes prisoners –in rigid and masculine accessories.

The last collections have smoothed these traits although the F.W.15 shows warrior’s shoes for women (moreover for the Russian ones) who have to fight against adverse weather conditions. The ones for the coming Spring – called “Synthetic Nature” – are referred to concepts of flora and fauna using elegant geometries, fluctuating materials and asymmetric cuttings. Unmistakable signs of Maison Grinko.

translated by Eleonora Pasini

Posted in BRANDS, NEW TALENTS | Tagged , , |

Arnoldo][Battois or the New Italian Fashion

Arnoldo][Battois, one of our most favorite accessories new brand - in fact we are dancing a love ballet  to have their bags in our shop ibavenue.com - have striked once again.

Arnoldo][Battois, finalist in the 2010 edition, will present the iconic bag Elefante (plissè, in mauve grey python with steel accessories, and Bauci, a doctor bag in mosaic of yellow pony and black leather, from the new collection F.W.2015.

For the 10 years of "Who! Is! On! Next?", the fashion scouting project organized by Alta Roma in collaboration with Vogue Italy, with the aim of research and promotion of young creative fashion talents, an exclusive exhibition is presented in Rome, to trace the history and celebrate the creatives who tookpart.

The exhibition aims to celebrate ALTAROMA and VOGUE ITALY and mostly those who represent the excellence, the new generation of fashion Made in Italy.

Arnoldo][Battois, finalist in the 2010 edition, will present the iconic bag Elefante (plissè, in mauve grey python with steel accessories, and Bauci, a doctor bag in mosaic of yellow pony and black leather, from the new collection F.W.2015.

Posted in BRANDS, NEW TALENTS | Tagged , , , , , , |