I read in internet about Sergei Grinko, a young Russian fashion designer who studied fashion in Russia and practised it in the Gulf countries and then arrived in Italy. He is about to open three shops beginning from Paris, France. Actually, Sergei Grinko sells his products in 57 multi brands and department stores scattered among Panama, Tokyo, Dubai, Moscow and Hong Kong. This news pleased me.
I remember it was a sunny day when we arrived in Brescia, in front of the door of Sergei’s atelier; at that time the clamor of the Milan Fashion Weeks and the Catwalks on invitation at St. Petersburg were still far to come. I said to Sergei to never give up and to his manager, Filippo, to let him follow his dream.
Now on Grinko – the Italian brand created by Sergei Grinko the Anglo-Russian fashion designer – that has walked the Milan Fashion Shows since 2010, is available in France as well. Through the vehicle company Grinko France Sarl, Grinko has opened the first shop in Paris at the number 31 in rue d’Anjou, really closed to the Madeleine.
Grinko France Sarl’s members are the co-founders of the Italian maison and Jean Demavinssy, a French agent and dealer of Italian brands such as Borbonese, Alessandro Dell’Acqua, Amen, Angelo Marani. The retail development project foresees the opening of two more shops one in Paris, on the Rive Gauche and the other in Saint-Tropez by 2016.
The Mediterranean Coast is Grinko’s market target: firstly parading his Spring-Summer’s pre-colletion 2015 in Montecarlo, hosted by the Chambre Monégasque de la Mode and Monaco’s Government; secondly working at the project of the third flagship store.
To whom used to say Grinko’s clothes need a handbook to be worn (but I think it was only jealousy ) I replied his style is princess like and his women wear gracefully and artlessness like creatures of a fabulous world, sometimes forced – sometimes prisoners –in rigid and masculine accessories.
The last collections have smoothed these traits although the F.W.15 shows warrior’s shoes for women (moreover for the Russian ones) who have to fight against adverse weather conditions. The ones for the coming Spring – called “Synthetic Nature” – are referred to concepts of flora and fauna using elegant geometries, fluctuating materials and asymmetric cuttings. Unmistakable signs of Maison Grinko.
translated by Eleonora Pasini