Burbery, Burbery, Burbery. The top brands distribution operators are calling for Burbery. The British fashion icon, born in 1856, entered in the global imagination. The British Empire Cultural Heritage linked the sense of belonging to an elitist and conservative sense of identity to tartan and trench. Behind the windows of Astana skyscraper, as in the lifts of Raffles or in the humidity of Macau, tartan and trench are LUXURY.
It seems there is enough for all.
Meanwhile, Italians are fighting for Made in Italy, British people are enjoying the return of the manufacturing production of textile fashion. In 2013there were about 5thousand new jobs in the fashion sector and future is smiling to modellers: in 2020 there will be 20thousand new jobs.
In the studio “The Repatriation of UK textiles Manufacture”, the Lord Alliance Foundation presented these esteems to the British Parliament which identified the geographical localization: Lancashire and West Yorkshire, two areas that are still now suffering for the mines’ closure.
Every year the country earns £9billions through the fashion sector, which also creates 100thousand work places and exports £5,5billion (according to data of 2013).
Why the production returns to the United Kingdom? According to the studio, there are two main reasons: (both physical and virtual) sector distribution is working for an effective and efficient sales’ campaign of 100% Made in UK products; the change of mind of the English costumers who prefer 100% Made in UK products.
Paul Short, president of the action group N Brown, declared that:
“The N Brown national program for the growth of the textile sector started only 12 months ago in the north of the UK, but it has already generated more than 1.600 work places. We would like to thank the Government and all our partners for helping us to improve the investments in the textile industry in the UK. Our efforts linked together show that retailers, working with the local and national authority, are able to create a real economic impact”.
(translated by Eleonora Pasini)