The Italian fashion sector needs fresh air; the join between Florentine power – Pitti Immagine – and the Lombard ones – Fiera Milano – produced the 4th edition of Milano Super, starting tomorrow in the Padiglione 3, Fieramilanocity in viale Scarampo, Milan, and closing on Monday 22nd September. What makes particular this event?First of all the presence of 200 emergent brands and the 40% of them are new. There are also some plus-super-plus: the group of Super Talents, edited by Sara Maino, senior editor of Vogue Italia and Vogue Talents, the special project Open Russian Fashion organized with the sponsorship and support of the Industry Ministry and Foreign Trade of the Russian Federation, the special project Made in Sicily of the Sicily region with the support of the European Union. Made in Sicily shows eight experts of handmade creativity to the 6 thousand international buyer: Cocò Jewels of nature, Eugenio Vazzano, Ignazio Bissoli, LR 2.0 Lab, Maddi Marzia Donzelli Spazio IF, Vitussi and Vuedu. Open Russian Fashion (Fieramilano City, Padilion 3, stand B11) presents the previews of 13 new brands and 5 Russian designers already known in the Russian Federation. The brands looking for the international approval are: LES’, Yanina Vekhteva, Georgy Rushev, Anna Slavutina, Natali Leskova, Natasha Weinstock, Katerina Fee, Sol’, Maria Golubeva, Luda Nikishina, Alexander Khrisanfov Mineral Weather.Alena Akhmadullina, Julia Dalakian, Yulia Prokhorova, Vassa e Evgenia Legkodymova with the brand Laroom are the young, but already known, new proposals coming out from the Spazio Sari (via Cevedale 5). These new talents, through a style innovation and using unusual and precious materials, are improving the industrial reborn that moves the Russian Federation and drives the Italian Fashion Arts.
Osome2some is one of these new brands and it is born in Saint Petersburg, founded by Anna Andrienko and Natalia Buzakova, young businesswomen with a business background but without any type of fashion course, only a mess-tin in India and a job in London for Alexander McQueen and Stella McCartney to finally return to Saint Petersburg in 2009 under Evgenia Dorofeeva’s wing.
Anna and Natalia think the Russian market is favourable for the young Russian designers: costumers approve the Russian designers’ proposals, the big malls create reserved areas to the local brands and the regional outlets sell the eventual stuff in excess.
Style and refined materials are also the signature of ALEXANDER KHRISANFOV – he studied at the Samarsky State College of Service Technologies and Design and won some contests for new talents, like Mercedes. These competitions made the new designer famous between Russian professional pubblic. In his last creations, made to measure, has neat cuts that make the shapes ultra-female through the use of silks and chiffon. Now we give you just some information about the other Fashion designers, leaving you the possibility to find other info searching on web or walking around Milan.
Georgy Rushev – creates jewels that join the past with the future mixing semi-precious stones, such as amethyst, citrine and pyrite, with common materials, such as metals, plastics and drop of glass.
Katerinafee- Katerina Filippova has her company in Moscow, she studied at the Polimoda of Florence and has collaborations with Vivienne Westwood. The characteristics of her style are a strong tailoring footprint, asymmetric cuts and defined silhouettes. www.katerinafee.com
Les’ – is born in 2012 in Moscow, the founder is Lesia Paramonova; this young brand means “forest” from which the stylist takes his inspiration for shape and colours of the total look.
Anna Slavutina – creates jewels, unique handmade pieces created joining silk, velvet, natural stones, Murano’s glass and uncommon types of wood. www.slavutina.ru
Luda Nikishina – has a degree in economy and Fashion designer, a background in the photography and art sector; she creates handmade clothes in a little laboratory in Moscow. She uses natural materials, sophisticated patterns and tries new shape and cuts. www.ludanikishina.comMaria Golubeva – comes from Moscow and studied at the British Higher School of Design Moscow; her proposal is a soft silhouette. www.maria-golubeva.com
Mineral Weather – is born in a loft in Moscow in 2011 from a project of new talents and it became in few times an independent and successful brand. To create unique products, Alexander Olkhovsky and Anna Pavlova use bronze, tin and aluminium completely covered by a thin layer of plastic; the designers defined this mood as Mineral Weather.
Natali Leskova – founded in 2011 in Saint Petersburg by the designer Natalia Leskova, the namesake brand stands out for the minimalist style. “Less is more” is the motto of the stylist who uses natural cotton, wool and leather – limiting any other accessory, including belts and buttons. Dresses, blouse and skirts have the skyline of St. Petersburg and Milan. www.natalileskova.comNatasha Weinstock – she is 26 years old but she has three degrees in cybernetics, economy and fashion design; she founded the namesake brand in Moscow based on the urban romantic style.
SOL’ Designers – is a fashion project born from the creativity of the two designers Olga and Anna; it is dedicated exclusively to handmade hats for women and children.
Yanina Vekhteva – mixes the classic Russian style with geometric and minimalistic elements typical of the Asiatic taste. www.yaninavekhteva.ru