What is trendy in 2015? The fashion blogger Maria Katia Doria told to herself in a funny spot:
“The evergreen line nay also the flowers and possibly mixed together following the style of Dolce&Gabbana. Pink is always a must, but also Blue Tiffany – it must not be defined green – and also yellow is nice. Pois are back – when have they disappeared boh – the real trend is the one of the 70s with fringes, long skirts and bell-bottoms, see Cocoachella. The bags are little, but do you want the big ones too? White will be the new summer colour, that is not a news. Trench is nice with sandals too – thank you but I don’t think so. Flower circles are always present also during the breakfast. The same is for the wedges, but the trend prefers the lace ones. Sandals with laces up the knee – mortadella effect. Without excluding the with and coloured sneakers.”
We believe the real trend for men, women or agender is vintage. It warms the heart, remembers the period of the carefree confidence in a better future, it tells about the interpreted and threadbare dreams with the protagonist of a general and universal dream: Grace Kelly, Jackie O, Marlon Brando. Vintage is at the base also of the young designers’ creativity, formed by the art of the fist films after the war and through Bernardo Bertolucci o Fellini. Such as Andrea Lazzari author of the Plus Que Ma Vie collections.
According to the statistics of one of the most utilized market place, Vintage seems to enjoy good life and great deals. Fashion changes but our preferences not, those modify around pieces present in out hearts (and in our wardrobe). The data confirms the 46% of the fashion victims love Kelly of Hermes, the 30% remember the Fonzie’s jacket, the 50% of their search for the lived effect of the leather accessories. All those sentimental people buy vintage.
Vintage lovers join the sentimental question to the ecological one: between the leather accessories the 35% of women look for the bag; the favourite models are Kelly by Hermès, Chanel 2.55; Speedy by Vuitton; Jackie-O by Gucci. While the 85% of men want the black jacket (bomber or biker).
Many people also look for the belt, better if it has studs: the 54% of the interviewed people want it with studs.
In the last three months of 2014 in the Italian market place people have published announces for more than 15 thousand bags of which 2.100 sold within 16 days; 28 thousand jackets of which 2.800 sold in 18 days; 6.800 belts of which 620 sold in 20 days.
In 2015 Vintage nostalgia is the winner Nostalgia.
(traslation by Eleonora Pasini)